Sunday, 19 February 2012

Double Page Spread Analysis: NME Magazine Florence Welch Feature
This double page spread displays a main image of the artist in question: Florence Welch. The image is in a red, white and black theme similar to the colour scheme for the masthead on the front cover of the magazine which is also red. The colour red has connotations of power and love which can relate to the artist and possibly their music. This ties in with the heading 'USA got the love'. 'Got the love' being one of the artist's lyrics suggesting the article is therefore about the artist taking America.

The main image of the artist is positioned in front of the heading which could connote that Florence Welch is in front of America and is going to start her career there soon. 

The introductory paragraph before the feature uses superlatives such as 'biggest success' to describe the artist, making the reader immediately have a positive view on the artist influencing them into making them want to read on. This introductory paragraph also ends in a question drawing the reader into the feature, making them want to find out the answer.

There are three different types of typography within this doube page spread. Within the heading two different types of typography are seen: The capital, large lettering of 'USA' and the italic, more feminine looking 'got the love'. The latter also used to start the feature. These two types of typography used within the same heading suggesting the two different parts of the article being Florence Welch and her going to the USA. The third type of typography seen in the feauture is within the copy and the introductory paragraph which is more basic font style, however the text in the feature itself is of a smaller size than the introductory paragraph.



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